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NEMT Google Ads Case Study: 93 Phone Call Leads at $13.85 Per Lead
Background: The Core Challenge
A local Non-Emergency Medical Transportation (NEMT) provider wanted to generate more private-pay phone call leads and reduce its dependence on broker trips.
Its previous Google Ads campaigns were not optimized around conversions, resulting in inconsistent lead volume and unnecessary ad spend. Pasted markdown
The business needed Google Ads to do more than generate clicks. It needed to reach people actively searching for NEMT services with stronger private-pay intent.
That meant reducing irrelevant traffic, focusing the budget on higher-intent searches, and accurately tracking the phone calls generated through the campaign.
Strategic Execution: What I Changed
I built a Google Ads strategy for the NEMT company focused on private-pay search intent and phone call generation.
My work included:
- ✓Targeting high-intent booking keywords
- ✓Adding negative keywords to filter irrelevant searches
- ✓Creating call-focused Google Ads
- ✓Organizing campaigns by service type and location
- ✓Improving conversion tracking
- ✓Continuously optimizing bidding and campaign performance
Instead of treating every transportation-related search equally, I focused the campaign around searches that better aligned with the company’s private-pay business goals. Pasted markdown
Documented Campaign Results
Over the 30-day reporting period, the campaign generated substantial phone call activity from the advertising budget.
Google Ads performance showing 93 phone call leads from $1.29K in ad spend at a $13.85 cost per lead.
The campaign generated 366 clicks and 93 phone call leads from $1.29K in total ad spend, with a reported cost per lead of $13.85. Pasted markdown
These results represent tracked phone call leads from Google Ads. They should not be interpreted as 93 confirmed booked rides or a specific amount of revenue.
Business Impact & Key Takeaways
The campaign created a more direct acquisition channel for people actively searching for NEMT services, giving the company additional opportunities to convert relevant calls into private-pay bookings.
For this project, the acquisition journey was:
High-Intent NEMT Search → Google Ad → Phone Call Lead → Potential Private-Pay Booking
This NEMT Google Ads case study shows how tighter keyword targeting, negative keywords, call-focused ads, conversion tracking, and ongoing optimization can help turn ad spend into measurable NEMT phone call opportunities.
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Sheak Sajib Uddin
NEMT & Pediatric Marketing ConsultantShare This Case Study
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- Florida & Nationwide USA
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