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NEMT Google Ads Case Study: 54 Phone Call Leads at $11.29 Per Lead
Background: The Core Challenge
A local Non-Emergency Medical Transportation (NEMT) provider wanted to generate more private-pay phone call leads without increasing its advertising budget.
The existing campaigns were not bringing in enough qualified calls, while too much of the budget was being spent on lower-intent searches. Pasted markdown
The goal was not simply to increase traffic. The business needed to get more value from the budget it already had.
That meant reducing irrelevant searches and focusing Google Ads on people actively looking for NEMT services with stronger private-pay intent.
Strategic Execution: What I Changed
I optimized the Google Ads strategy for the NEMT company around search intent and phone call generation.
My work included:
- ✓Targeting high-intent private-pay NEMT keywords
- ✓Adding negative keywords to eliminate irrelevant searches
- ✓Creating call-focused ads
- ✓Organizing campaigns by service and location
- ✓Refining bidding based on performance
- ✓Improving conversion tracking
- ✓Continuously monitoring and optimizing the account
The strategy was designed to make better use of the existing advertising budget rather than relying on additional spend to generate more opportunities. Pasted markdown
Documented Campaign Results
Over the 30-day reporting period, the campaign generated measurable phone call activity while working with a relatively limited advertising budget.
Google Ads performance showing 54 phone call leads from $610 in ad spend at an $11.29 cost per lead.
The campaign generated 181 clicks and 54 phone call leads from $610 in total ad spend, with a reported cost per lead of $11.29. Pasted markdown
These results represent tracked phone call leads. They should not be interpreted as 54 confirmed booked rides or a specific amount of revenue.
Business Impact & Key Takeaways
The campaign gave the NEMT company more opportunities to receive direct inquiries from people actively searching for its services while keeping total ad spend at $610 for the reporting period.
For this project, the acquisition journey was:
High-Intent NEMT Search → Google Ad → Phone Call Lead → Potential Private-Pay Booking
This NEMT Google Ads case study shows how focused keyword targeting, negative keywords, call-focused ads, conversion tracking, and ongoing optimization can help a limited advertising budget generate measurable NEMT phone call opportunities.
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Sheak Sajib Uddin
NEMT & Pediatric Marketing ConsultantShare This Case Study
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- Florida & Nationwide USA
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